Thanks to the rise in ageing people in Europe, that corner of the world sees growth in the life insurance industry. The study, form the Comite Europeen des Assurances (CEA) saw the growth trend this year as opposed to last year when the market was greatly affected by the sub-prime market woes in the US. The rise is also attributed to demography meaning more people get offers from more providers allowing better choices for the public. Health and Life insurance many Americans now have to forego due to rising food and fuel prices as opposed to Europe which has mostly stable economies allowing stable growth throughout the industry.