That is what industry leaders are saying and it might be true for though sales are low, there are enough current policies that keeps the cash flowing in the industry that they have managed to stay put. The health insurance industry has managed to shrug off the effects of the sub prime market’s tumble with tough resilience and they aim to keep it that way. The companies that have been adversely affected by the downward spiral are those that have the most exposure in terms of cash flow and investments in the many firms associated with the sub-prime crisis. Good for the industry, those affected were not too noticeable and those who were hit took only slight damage. They have ended up with enough capital and cash that they are one of the industries which can manage to pour money into new opportunities opposing current trends.